Wrist Sizing
Warranty
Love my photo charms, great customer service
AS SEEN ON
BUY 2 BRACELETS
GET 10 CHARMS FREE
SWEAT & WATER RESISTANT
Built for wherever life takes you—beach days, pool parties, or gym sessions. Made from premium stainless steel that won’t tarnish, fade, or turn your wrist green.
INFINITLY CUSTOMIZEABLE
Every charm clicks into place. Mix, match, and swap them out to reflect your mood, your memories, or your aesthetic. Your bracelet, your story.
THE PERFECT GIFT
Add initials, zodiac signs, photos, birthstones, photos, and more! Get your loved one the meaningful gift they can wear every day.
Wrist Sizing
We recommend having a total of 18 to 24 charms so that you can adjust the sizing to your preference by simply adding or removing charms. Our starter bracelets come complete with 18 charms.
- 16 Charms / 5.7 inches
- 17 Charms / 6.0 inches
- 18 Charms / 6.4 inches
- 19 Charms / 6.7 inches
- 20 Charms / 7.1 inches
Warranty
At Charms, we understand how much your jewelry means to you. Our mission will always be to provide beautiful, expressive jewelry that can be enjoyed for a lifetime. For this reason, we included a free 2 year warranty on every order
Crafted from resilient stainless steel, our jewelry endures sweat, showers, and even beach days without losing its color. We have designed each piece to resist wear & tear but if damage occurs, we'll send you a new replacement for free.
If you would like to learn more about our lifetime warranty, click here.
Choose options
Italian Charm Bracelet
Sale price$29.99
Regular price$59.99
add some personality,
customize your bracelet
Burger
Sale price$3.99
Regular price$7.99
Pizza
Sale price$3.99
Regular price$7.99
Boba
Sale price$3.99
Regular price$7.99
Evil Eye
Sale price$3.99
Regular price$7.99
Egg
Sale price$3.99
Regular price$7.99
Skateboarding
Sale price$4.99
Regular price$9.99
Baby
Sale price$4.99
Regular price$9.99
Burger
Sale price$4.99
Regular price$9.99
In Memory Of Sister
Sale price$3.99
Regular price$7.99
I Love My Husband
Sale price$3.99
Regular price$7.99
Over 2,000+ ⭐⭐⭐⭐⭐ Reviews
THE ORIGINAL ITALIAN CHARM BRACELET
Real people, real opinions. Explore authentic testimonials from those who genuinely love our nostalgic Italian Charm Bracelets!
Customer Reviews
Overall rating: 4.6 / 5 from 6966 reviews.
Brilliant product would definitely buy again
Absolutely love it. Amazing.
Fits my Apple Watch
Excellent value for money. Love it
Excellent value for money and looks fab on my watch strap
Love it
The strap does not fit flush like in the picture and I have emailed twice and still waiting a response for which strap I should have ordered for my watch !!
Allowing people to exchange unused items when they aren’t the right size
The charm is lovely it has unfortunately fallen off the part that is attached to the bracelet after a week.
Beautiful charms and so clear! I’ve ordered lore. Well worth the money too
beautiful and easy design to use ! :)
The tail of the plane keeps coming loose and catching on things
Love the photo, really clear and design. Shame it has been placed off centre though
Great charm and a lovely memory I can now have in my bracelet.
Fits my watch perfectly
just love these charms
Beautiful charm excellent value 🫶🏻
Love them all
Quick and easy to create lasting wearable memories. Will definitely be using again
❤️
I absolutely love it and thank you so much for the free one
love it!
Easy to upload photo wanted to use, fast service
Love it
It’s really cute
Brilliant!
Absolutely beautiful bought these for my sisters 50th . They look amazing and have bought about 20 more for her
It’s great
I got 1 with my 12 grandchildren and 6 great grandchildren on and I love it
Excellent Quality at a fabulous price and the delivery is very swift and well packaged. Will definitely be buying from again.
Delighted with the photo charm of my late mum and dad. Turned out so well
Absolutely fabulous waiting for my next order to be delivered Great product Great price Excellent service Thank you
Love my new watch and charms
Fantastic charms I’ve bought loads to make a bracelet for my sisters 50th Birthday
I have 2 bracelets.They are both incredible with the charms.You have made thank you
Love this my late mum and dad,im going to order my daughters one
This was for my daughter who lost her 16 year old dog and she loved it. Beautiful and well worth the money xx
First class. X
Brilliant love the charms and so reasonable
Need help?
Frequently Asked Questions
Ordering
Nope! You can chose to buy a blank bracelet to add onto, or you can add charms to your cart to piece together from scratch.
We recommend having a total of 18 to 24 charms so that you can adjust the sizing to your preference by simply adding or removing charms.
Our starter bracelets come complete with 18 charms.
- 16 Charms / 5.7 inches
- 17 Charms / 6.0 inches
- 18 Charms / 6.4 inches
- 19 Charms / 6.7 inches
- 20 Charms / 7.1 inches
It's actually one of the easiest charm systems out there. There are no clasps — the charms slide on and off in seconds. You can add the charm remover tool to help the process, but it is not required.
Not at all. CHARMS are made with high-quality stainless steel that's waterproof, sweatproof, and tarnish-free — so you can wear it every day, rain or shine, without worry.
It’s one of the most meaningful, personalized gifts you can give — especially for someone who “has everything.” You can build it around memories, dates, inside jokes, or matching sets. And every charm tells a story.
Yes. These are designed to be sweat proof, lightweight, and secure. No snagging, no slipping. They stay put through daily movement, lifting, and even sweat & water.
That’s when the fun begins. CHARMS are built to evolve — remove a charm that no longer fits your vibe and replace it with a new memory. You’re not stuck with one “forever look.”
warranty
At Charms, we understand how much your jewelry means to you. For this reason, we include a free Lifetime Warranty on every order
Each piece is designed to resist wear & tear, but if damage occurs, we'll send you a new replacement for free.
If you would like to learn more about our lifetime warranty, click here.