Love my photo charms, great customer service
AS SEEN ON
ALL NEW CHARM
WATCH BRACELETS
Charm Watch - Circle Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Square Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Heart Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Flower Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Rectangle Edition
Sale price$39.99
Regular price$99.99
MAKE IT ABOUT YOU
BUILD YOUR ITALIAN CHARM
Upload a photo, and we'll turn it into a custom charm- your dog, your person, your favorite memory. One more piece of the story on your wrist.
BROWSE OUR COLLECTION OF
750+ CHARMS TO CHOSE FROM
CHARMS CLUB
MEMBER EXCLUSIVES
Over 2,000+ ⭐⭐⭐⭐⭐ Reviews
THE ORIGINAL ITALIAN CHARM BRACELET
Real people, real opinions. Explore authentic testimonials from those who genuinely love our nostalgic Italian Charm Bracelets!
HOW TO ADD
YOUR CHARMS:
1
Expand the charms of your bracelet by pulling them apart.
2
Grasp the two Links you want to separate and unhook them.
3
Insert and connect the new Charm, or remove an old one.
1
Expand the charms of your bracelet by pulling them apart.
2
Grasp the two Links you want to separate and unhook them.
3
Insert and connect the new Charm, or remove an old one.
MORE WAYS TO
ACCESSORIZE
Charm Tool
Sale price$4.99
Regular price$9.99
Charm Pouch
Sale price$4.99
Regular price$9.99
Apple Watch Links
Sale price$9.99
Regular price$19.99
Keychain
Sale price$4.99
Regular price$9.99
Gift Card
Sale priceFrom $40.00
Need help?
Frequently Asked Questions
Ordering
Nope! You can choose to buy a blank bracelet to add onto, or you can add charms to your cart to piece together from scratch.
We recommend having a total of 18 to 24 charms so that you can adjust the sizing to your preference by simply adding or removing charms.
Our starter bracelets come complete with 18 charms.
- 16 Charms / 5.7 inches
- 17 Charms / 6.0 inches
- 18 Charms / 6.4 inches
- 19 Charms / 6.7 inches
- 20 Charms / 7.1 inches
It's actually one of the easiest charm systems out there. There are no clasps — the charms slide on and off in seconds. You can add the charm remover tool to help the process, but it is not required.
Not at all. CHARMS are made with high-quality stainless steel that's waterproof, sweatproof, and tarnish-free — so you can wear it every day, rain or shine, without worry.
It’s one of the most meaningful, personalized gifts you can give — especially for someone who “has everything.” You can build it around memories, dates, inside jokes, or matching sets. And every charm tells a story.
Yes. These are designed to be sweat proof, lightweight, and secure. No snagging, no slipping. They stay put through daily movement, lifting, and even sweat & water.
That’s when the fun begins. CHARMS are built to evolve — remove a charm that no longer fits your vibe and replace it with a new memory. You’re not stuck with one “forever look.”
warranty
At Charms, we understand how much your jewelry means to you. For this reason, we include a free 2 year warranty on every order
Each piece is designed to resist wear & tear, but if damage occurs, we'll send you a new replacement for free.
If you would like to learn more about our 2 year warranty, click here.
Customer Reviews
Overall rating: 4.6 / 5 from 7032 reviews.
Brilliant product would definitely buy again
Absolutely love it. Amazing.
I lovvvvvve me new bracelet/watch
Fits my Apple Watch
Love my charm and fits just right onto my bracelet
Perfect charm !!
I absolutely love my new watch strap and have ordered more charms to complete it. It’s easy to fit together and looks great.
Amazing charm picture is so clear ❤️❤️👍
My dad passed 2 months ago love this wee memorial piece
Use the bracelet to attach my daughter’s heart with her ashes in
Lovely charm for a gift! Very good price for the quality!
Used it to attach my daughter’s heart with her ashes in it
I ordered a 42mm double strap for my watch it arrived and the wrong size has been sent. It fits my partners 46mm Apple Watch! I have emailed twice and messaged on Facebook but still had no reply!
Love it
The charm looks just like my dog!
It's beautiful. I bought a few different ones and a bracelet. All easy to put together because I got the tool for them.
This beautiful little charm is in memory of my beautiful grand puppy Bella who sadly passed away in May 💔 taking a piece of my heart with her. She was an extremely beautiful dog, who my daughter and son in law rescued when she was just a year and half old. She claimed our hearts from our first meeting. Now I can carry her around with me always 💗 Thank you Charms 🙏
Excellent value for money. Love it
Excellent value for money and looks fab on my watch strap
Love it
The strap does not fit flush like in the picture and I have emailed twice and still waiting a response for which strap I should have ordered for my watch !!
Allowing people to exchange unused items when they aren’t the right size
Perfect, very happy with it
The charm is lovely it has unfortunately fallen off the part that is attached to the bracelet after a week.
Beautiful charms and so clear! I’ve ordered lore. Well worth the money too
beautiful and easy design to use ! :)
The tail of the plane keeps coming loose and catching on things
Love the photo, really clear and design. Shame it has been placed off centre though
Great charm and a lovely memory I can now have in my bracelet.
Fits my watch perfectly
just love these charms
Beautiful charm excellent value 🫶🏻
Love them all
Quick and easy to create lasting wearable memories. Will definitely be using again
❤️
I absolutely love it and thank you so much for the free one
love it!
Easy to upload photo wanted to use, fast service
Love it