Love my photo charms, great customer service
AS SEEN ON
ALL NEW CHARM
WATCH BRACELETS
Charm Watch - Circle Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Square Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Heart Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Flower Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Rectangle Edition
Sale price$39.99
Regular price$99.99
MAKE IT ABOUT YOU
BUILD YOUR ITALIAN CHARM
Upload a photo, and we'll turn it into a custom charm- your dog, your person, your favorite memory. One more piece of the story on your wrist.
BROWSE OUR COLLECTION OF
750+ CHARMS TO CHOSE FROM
CHARMS CLUB
MEMBER EXCLUSIVES
Over 2,000+ ⭐⭐⭐⭐⭐ Reviews
THE ORIGINAL ITALIAN CHARM BRACELET
Real people, real opinions. Explore authentic testimonials from those who genuinely love our nostalgic Italian Charm Bracelets!
HOW TO ADD
YOUR CHARMS:
1
Expand the charms of your bracelet by pulling them apart.
2
Grasp the two Links you want to separate and unhook them.
3
Insert and connect the new Charm, or remove an old one.
1
Expand the charms of your bracelet by pulling them apart.
2
Grasp the two Links you want to separate and unhook them.
3
Insert and connect the new Charm, or remove an old one.
MORE WAYS TO
ACCESSORIZE
Charm Tool
Sale price$4.99
Regular price$9.99
Charm Pouch
Sale price$4.99
Regular price$9.99
Apple Watch Links
Sale price$9.99
Regular price$19.99
Keychain
Sale price$4.99
Regular price$9.99
Gift Card
Sale priceFrom $40.00
Apple Watch Band Connector Adapter (Double)
Sale price$14.99
Regular price$24.99
Need help?
Frequently Asked Questions
Ordering
Nope! You can choose to buy a blank bracelet to add onto, or you can add charms to your cart to piece together from scratch.
We recommend having a total of 18 to 24 charms so that you can adjust the sizing to your preference by simply adding or removing charms.
Our starter bracelets come complete with 18 charms.
- 16 Charms / 5.7 inches
- 17 Charms / 6.0 inches
- 18 Charms / 6.4 inches
- 19 Charms / 6.7 inches
- 20 Charms / 7.1 inches
It's actually one of the easiest charm systems out there. There are no clasps — the charms slide on and off in seconds. You can add the charm remover tool to help the process, but it is not required.
Not at all. CHARMS are made with high-quality stainless steel that's waterproof, sweatproof, and tarnish-free — so you can wear it every day, rain or shine, without worry.
It’s one of the most meaningful, personalized gifts you can give — especially for someone who “has everything.” You can build it around memories, dates, inside jokes, or matching sets. And every charm tells a story.
Yes. These are designed to be sweat proof, lightweight, and secure. No snagging, no slipping. They stay put through daily movement, lifting, and even sweat & water.
That’s when the fun begins. CHARMS are built to evolve — remove a charm that no longer fits your vibe and replace it with a new memory. You’re not stuck with one “forever look.”
warranty
At Charms, we understand how much your jewelry means to you. For this reason, we include a free 2 year warranty on every order
Each piece is designed to resist wear & tear, but if damage occurs, we'll send you a new replacement for free.
If you would like to learn more about our 2 year warranty, click here.
Customer Reviews
Overall rating: 4.6 / 5 from 7232 reviews.
Brilliant product would definitely buy again
Absolutely love it. Amazing.
Perfect custom charm, very happy
This charm allows you to make a double bracelet. I didn’t realise this when I bought it . It looks amazing on
Amazing key charm so you can put some nice charms on it very sturdy
Absolutely beautiful photo charms definitely worth the money
Amazing bought 40 + photo charms for my sisters 50 th Birthday with all her special photos on she absolutely loves it . And the x l charm also lets you attach all the charms so it makes a double bracelet
Absolutely amazing charms bought 45 for my sister each one with a special photo of our parents who are no longer with us . I also put her pets some who are no longer with us. I also bought a x large charm and I didn’t realise that you can make it so you have two bracelets . So she now has two bracelets that are attached
Got a photo charm for my Niece. She’d just lost her Dad and it wanted a memory keepsake for her. She’d loved it x
Love this!
Love this!
Love this!
Love this!
These are so fun! The fit is comfortable and the look compliments the links. Beware they are very addictive! Enjoy!
It’s hard for me to pic a favorite, my great grand daughters and I trade charms when we get together. We have so much fun! Thank you for bringing this back!
Absolutely love this wee charm in memory of my wee sister I lost to cancer in August. The quality and definition is amazing and its lovely to know she will always be with me x
Absolutely fantastic… easy to change links
Lovely personalised charm for my daughter for her birthday so not given it yet. Great price and fast delivery will buy from again
Resending my order please because I never received it. Thank you
Very happy with item & price
Excellent purchase and superb service.
I got several for myself and friends and family. So very pleased. This will not be my last purchase. 👍
Great service overall 10/10
I certainly won't recommend your company. It arrived packaged completely differently; you state that it comes as a complete set in a box—including the tool for swapping links—but it arrived in bags without the tool. I am not satisfied and will not recommend you.
Disappointed that this only lasted less than a week- spring broke
so pleased with these charms
Love my charm bracelet now. It has flags from all the countries I’ve visited so far. And also other charms representing my faith and love for my children.
I ordered this baby scan as a gift and the charms looks amazing. It was easy to order and it is a very special gift for any mum to be. I had one for my daughter and one for my daughter-in-law, both are expecting! I definitely recommend.
My iwatch looks brand new and with all of the great charms I’m collecting I can change it around whenever I want a change.
It’s beautiful 😍
Amazing, exactly as it shows, the charms are beautiful
Love it for my grandsughter
Absolutely perfect 🤩 fast delivery and fits Nomination charms what’s not to love 🥰
Love it!
Love it!
Love it!
Love it!
Just love it perfect got it added as soon as it arrived lol
Perfect fit for my Italian charm bracelet!