The quality of the photo wasn’t great but the photo I sent was as best a quality from an iPhone 17 air and now had to leave the present not been used
AS SEEN ON
ALL NEW CHARM
WATCH BRACELETS
Charm Watch - Circle Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Square Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Heart Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Flower Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Rectangle Edition
Sale price$39.99
Regular price$99.99
MAKE IT ABOUT YOU
BUILD YOUR ITALIAN CHARM
Upload a photo, and we'll turn it into a custom charm- your dog, your person, your favorite memory. One more piece of the story on your wrist.
BUY 4 CUSTOM CHARMS
GET 2 FOR FREE
BROWSE OUR COLLECTION OF
750+ CHARMS TO CHOSE FROM
CHARMS CLUB
MEMBER EXCLUSIVES
Over 2,000+ ⭐⭐⭐⭐⭐ Reviews
THE ORIGINAL ITALIAN CHARM BRACELET
Real people, real opinions. Explore authentic testimonials from those who genuinely love our nostalgic Italian Charm Bracelets!
HOW TO ADD
YOUR CHARMS:
1
Expand the charms of your bracelet by pulling them apart.
2
Grasp the two Links you want to separate and unhook them.
3
Insert and connect the new Charm, or remove an old one.
1
Expand the charms of your bracelet by pulling them apart.
2
Grasp the two Links you want to separate and unhook them.
3
Insert and connect the new Charm, or remove an old one.
MORE WAYS TO
ACCESSORIZE
Charm Tool
Sale price$4.99
Regular price$9.99
Charm Pouch
Sale price$4.99
Regular price$9.99
Apple Watch Links
Sale price$9.99
Regular price$19.99
Keychain
Sale price$4.99
Regular price$9.99
Gift Card
Sale priceFrom $40.00
Need help?
Frequently Asked Questions
Ordering
Nope! You can choose to buy a blank bracelet to add onto, or you can add charms to your cart to piece together from scratch.
We recommend having a total of 18 to 24 charms so that you can adjust the sizing to your preference by simply adding or removing charms.
Our starter bracelets come complete with 18 charms.
- 16 Charms / 5.7 inches
- 17 Charms / 6.0 inches
- 18 Charms / 6.4 inches
- 19 Charms / 6.7 inches
- 20 Charms / 7.1 inches
It's actually one of the easiest charm systems out there. There are no clasps — the charms slide on and off in seconds. You can add the charm remover tool to help the process, but it is not required.
Not at all. CHARMS are made with high-quality stainless steel that's waterproof, sweatproof, and tarnish-free — so you can wear it every day, rain or shine, without worry.
It’s one of the most meaningful, personalized gifts you can give — especially for someone who “has everything.” You can build it around memories, dates, inside jokes, or matching sets. And every charm tells a story.
Yes. These are designed to be sweat proof, lightweight, and secure. No snagging, no slipping. They stay put through daily movement, lifting, and even sweat & water.
That’s when the fun begins. CHARMS are built to evolve — remove a charm that no longer fits your vibe and replace it with a new memory. You’re not stuck with one “forever look.”
warranty
At Charms, we understand how much your jewelry means to you. For this reason, we include a free 2 year warranty on every order
Each piece is designed to resist wear & tear, but if damage occurs, we'll send you a new replacement for free.
If you would like to learn more about our 2 year warranty, click here.
Customer Reviews
Overall rating: 4.6 / 5 from 6717 reviews.
Impressed . My wife liked it and it was reasonably priced.
I absolutely love my grandma charm, I love that’s it’s double too.
Love it
Love my princess charm
I love my wee turtle
Just looks like a blob instead of a scan picture. Really wished you had said that it was not suitable to go on a charm. Looks absolutely ridiculous and certainly won’t be adding to my nominations bracelet. Total waste of money.
Love the colours and it’s so shit
Great tribute to my dad and he’s always with me
Remember my daughter always be with me who died 1 year ago
Love it
The photo has half heads missing and ig blurry not happy at all
It truly is beautiful unfortunately there is a small section which is flawed I will however reorder more
MY DOGS WERE VERY SPECIAL TO ME.AND THESE CHARMS ARE INCREDIBLE.. GOD BLESS YOU ALL FOR FANTASTIC WORK..🙏♥️
I have had my bracelet for many many years. Five years ago I got a surprise grandson and wanted to add him to my bracelet with my six other grandchildren. His little picture on my bracelet makes me so happy. Now, if you would just make a Pickleball charm I would be elated!
Absolutely love my personalised photo charm and great quality too
Had some nice once but other once are basic
Fantastic quality and fast delivery
I really love it! It’s beautiful and great quality. I’m definitely going to buy a couple more as gifts for my friends.
I HAVE 2 FULL BRACELETS FROM YOUR CHARMS AND I PLAN ON MAKING ANOTHER ONE.I HAD 6 AUSTRALIAN SHEPHERDS THAT WERE SPECIAL TO ME.AND THESE BRACELETS ARE INCREDIBLE!!!!! ABSOLUTELY FABULOUS WORK... GOD BLESS YOU FOR MAKING THESE FOR ME..🙏♥️🐕
Just love my charm with the picture of my gran sons on it and it value for money I would recommend to friends and family.
Wasn’t sure what to expect but absolutely love this charm. The picture is so clear. Would highly recommend.
Perfect love my photo charm will be ordering more
Absolutely love my bracelet now I have all the charms, its a bracelet dedicated to my dog Jake who I lost to cancer in July x
Great service , fast delivery , highly recommended, perfect 🙂
I love this little charm however it’s already loosing its silver on the edges (about a week) which is really disappointing
Very small you can’t read it
It’s even prettier in person than it looked online. The quality is amazing, and I’ve been wearing it ever since I got it
Make it clearer
Very well made would highly recommend would definitely buy more
Lovely charms
I love how I have my children everywhere I go on my wrist.. beautifully made with a very clear picture. Thank you :)
More than delighted with my 2 charms I have shared the site with friends and family who were also delighted with my charms
Ordered some charms after my dog died and got photos of him on each charm and they are just lovely so ordered more to complete the bracelet, very happy with purchase.
Gems missing from the charm
Love the stackables
The flower is raised but not secured flat so it catches on clothes. I’ve pulled two blouses 🙁
So easy to order the links and at such a great price…. I love being able to see my loved ones on my wrist
Excellent communication between you and me when I forgot to attach photo. Delivered on time and photos are very clear.
Nice little charm however found them hard to put on as I've got a nomination bracelet and feel they are slightly smaller.