Love my photo charms, great customer service
AS SEEN ON
ALL NEW CHARM
WATCH BRACELETS
Charm Watch - Circle Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Square Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Heart Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Flower Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Rectangle Edition
Sale price$39.99
Regular price$99.99
MAKE IT ABOUT YOU
BUILD YOUR ITALIAN CHARM
Upload a photo, and we'll turn it into a custom charm- your dog, your person, your favorite memory. One more piece of the story on your wrist.
BROWSE OUR COLLECTION OF
750+ CHARMS TO CHOSE FROM
CHARMS CLUB
MEMBER EXCLUSIVES
Over 2,000+ ⭐⭐⭐⭐⭐ Reviews
THE ORIGINAL ITALIAN CHARM BRACELET
Real people, real opinions. Explore authentic testimonials from those who genuinely love our nostalgic Italian Charm Bracelets!
HOW TO ADD
YOUR CHARMS:
1
Expand the charms of your bracelet by pulling them apart.
2
Grasp the two Links you want to separate and unhook them.
3
Insert and connect the new Charm, or remove an old one.
1
Expand the charms of your bracelet by pulling them apart.
2
Grasp the two Links you want to separate and unhook them.
3
Insert and connect the new Charm, or remove an old one.
MORE WAYS TO
ACCESSORIZE
Charm Tool
Sale price$4.99
Regular price$9.99
Charm Pouch
Sale price$4.99
Regular price$9.99
Apple Watch Links
Sale price$9.99
Regular price$19.99
Keychain
Sale price$4.99
Regular price$9.99
Gift Card
Sale priceFrom $40.00
Need help?
Frequently Asked Questions
Ordering
Nope! You can choose to buy a blank bracelet to add onto, or you can add charms to your cart to piece together from scratch.
We recommend having a total of 18 to 24 charms so that you can adjust the sizing to your preference by simply adding or removing charms.
Our starter bracelets come complete with 18 charms.
- 16 Charms / 5.7 inches
- 17 Charms / 6.0 inches
- 18 Charms / 6.4 inches
- 19 Charms / 6.7 inches
- 20 Charms / 7.1 inches
It's actually one of the easiest charm systems out there. There are no clasps — the charms slide on and off in seconds. You can add the charm remover tool to help the process, but it is not required.
Not at all. CHARMS are made with high-quality stainless steel that's waterproof, sweatproof, and tarnish-free — so you can wear it every day, rain or shine, without worry.
It’s one of the most meaningful, personalized gifts you can give — especially for someone who “has everything.” You can build it around memories, dates, inside jokes, or matching sets. And every charm tells a story.
Yes. These are designed to be sweat proof, lightweight, and secure. No snagging, no slipping. They stay put through daily movement, lifting, and even sweat & water.
That’s when the fun begins. CHARMS are built to evolve — remove a charm that no longer fits your vibe and replace it with a new memory. You’re not stuck with one “forever look.”
warranty
At Charms, we understand how much your jewelry means to you. For this reason, we include a free 2 year warranty on every order
Each piece is designed to resist wear & tear, but if damage occurs, we'll send you a new replacement for free.
If you would like to learn more about our 2 year warranty, click here.
Customer Reviews
Overall rating: 4.6 / 5 from 6887 reviews.
Brilliant product would definitely buy again
Absolutely love it. Amazing.
Fits my Apple Watch
❤️
I absolutely love it and thank you so much for the free one
love it!
Easy to upload photo wanted to use, fast service
Love it
It’s really cute
Brilliant!
Absolutely beautiful bought these for my sisters 50th . They look amazing and have bought about 20 more for her
It’s great
I got 1 with my 12 grandchildren and 6 great grandchildren on and I love it
Excellent Quality at a fabulous price and the delivery is very swift and well packaged. Will definitely be buying from again.
Delighted with the photo charm of my late mum and dad. Turned out so well
Absolutely fabulous waiting for my next order to be delivered Great product Great price Excellent service Thank you
Love my new watch and charms
Fantastic charms I’ve bought loads to make a bracelet for my sisters 50th Birthday
I have 2 bracelets.They are both incredible with the charms.You have made thank you
Love this my late mum and dad,im going to order my daughters one
This was for my daughter who lost her 16 year old dog and she loved it. Beautiful and well worth the money xx
First class. X
Brilliant love the charms and so reasonable
One word FANTASTIC. 👍
All of the items I have bought from CHARMS have been fantastic and will continue to buy from them 101% 👍
Although this picture isn’t the best looking on camera my dad isn’t the best at taking pics but the quality is actually unreal in person it’s lovely
Great value great bracelet and the photo charm is fab
Lovely charm personalised picture . Came in good time for a Birthday present . Really pleaded will order again 5*****
Love love love these charms, have recommended to so many, thank you!!’
Love love love these charms, have recommended to so many, thank you!!’
Powerful advise! Keep Going!!
My job description right here!!!
YES I CAN!!!! Love love love these charms, have recommended to so many, thank you!!’
Love love love these charms, have recommended to so many, thank you!!’
Love love love these charms, have recommended to so many, thank you!!’
Received my charms with photos of my dog and I absolutely love them, I now wear my bracelet every day now, it was a bracelet dedicated to my pet who passed away in July x
I feel like the photo is small in the love heart so un able to see who or what it is sadly should of just got normal charm size
The quality of the photo wasn’t great but the photo I sent was as best a quality from an iPhone 17 air and now had to leave the present not been used
Impressed . My wife liked it and it was reasonably priced.