Super easy to order, great price fast delivery, very happy with my purchase, will definitely be ordering again
AS SEEN ON
ALL NEW CHARM
WATCH BRACELETS
Charm Watch - Circle Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Square Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Heart Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Flower Edition
Sale price$39.99
Regular price$99.99
Charm Watch - Rectangle Edition
Sale price$39.99
Regular price$99.99
MAKE IT ABOUT YOU
BUILD YOUR ITALIAN CHARM
Upload a photo, and we'll turn it into a custom charm- your dog, your person, your favorite memory. One more piece of the story on your wrist.
BUY 4 CUSTOM CHARMS
GET 2 FOR FREE
BROWSE OUR COLLECTION OF
750+ CHARMS TO CHOSE FROM
CHARMS CLUB
MEMBER EXCLUSIVES
Over 2,000+ ⭐⭐⭐⭐⭐ Reviews
THE ORIGINAL ITALIAN CHARM BRACELET
Real people, real opinions. Explore authentic testimonials from those who genuinely love our nostalgic Italian Charm Bracelets!
HOW TO ADD
YOUR CHARMS:
1
Expand the charms of your bracelet by pulling them apart.
2
Grasp the two Links you want to separate and unhook them.
3
Insert and connect the new Charm, or remove an old one.
1
Expand the charms of your bracelet by pulling them apart.
2
Grasp the two Links you want to separate and unhook them.
3
Insert and connect the new Charm, or remove an old one.
MORE WAYS TO
ACCESSORIZE
Charm Tool
Sale price$4.99
Regular price$9.99
Charm Pouch
Sale price$4.99
Regular price$9.99
Apple Watch Links
Sale price$9.99
Regular price$19.99
Keychain
Sale price$4.99
Regular price$9.99
Gift Card
Sale priceFrom $40.00
Need help?
Frequently Asked Questions
Ordering
Nope! You can choose to buy a blank bracelet to add onto, or you can add charms to your cart to piece together from scratch.
We recommend having a total of 18 to 24 charms so that you can adjust the sizing to your preference by simply adding or removing charms.
Our starter bracelets come complete with 18 charms.
- 16 Charms / 5.7 inches
- 17 Charms / 6.0 inches
- 18 Charms / 6.4 inches
- 19 Charms / 6.7 inches
- 20 Charms / 7.1 inches
It's actually one of the easiest charm systems out there. There are no clasps — the charms slide on and off in seconds. You can add the charm remover tool to help the process, but it is not required.
Not at all. CHARMS are made with high-quality stainless steel that's waterproof, sweatproof, and tarnish-free — so you can wear it every day, rain or shine, without worry.
It’s one of the most meaningful, personalized gifts you can give — especially for someone who “has everything.” You can build it around memories, dates, inside jokes, or matching sets. And every charm tells a story.
Yes. These are designed to be sweat proof, lightweight, and secure. No snagging, no slipping. They stay put through daily movement, lifting, and even sweat & water.
That’s when the fun begins. CHARMS are built to evolve — remove a charm that no longer fits your vibe and replace it with a new memory. You’re not stuck with one “forever look.”
warranty
At Charms, we understand how much your jewelry means to you. For this reason, we include a free 2 year warranty on every order
Each piece is designed to resist wear & tear, but if damage occurs, we'll send you a new replacement for free.
If you would like to learn more about our 2 year warranty, click here.
Customer Reviews
Overall rating: 4.6 / 5 from 6509 reviews.
Love them will be buying more
Looks a bit blurry in photo but is really clear on I’m on my 3rd picture charm I’m sure there will be many more would highly recommend good service fast delivery and fantastic price. ⭐️⭐️⭐️⭐️⭐️
Item is bigger than advertised, wanted a dainty cross as shown on website but received a much bigger one - customer services said item delivered was correct even though I sent clear photos showing a very obvious difference in size - not impressed at all.
Great price lovely charms delivery was good definitely buying more
I ask for my charms to be made to what a wanted and came back great thanks
Lovely came out really nice will defos be ordering more here
Love this attachment to my apple watch. It fits perfectly and is compatible with my existing bracelet. I was concerned that it would leave a rash as I'm allergic to nickel but I've been it wearing now for a few days and nothing has appeared (a rash usually appears within a couple of hours if I’m wearing something which contains nickel). Delivery was quick too. Highly recommended.
My wee dog Daisy passed away and I’m so glad I was able to get a charm with her photo 💕🐾
My grand daughter love it so cute
Well pleased would highly recommend them
Love it
Great charms
beautiful charms
Quality is great can see it clearly
This is my third photo charm purchase and it's as lovely as the other 2. Colours are good and the picture is clear. Would definitely recommend.
Great value and quality, excellent communication and quick delivery. Highly recommended
Excellent value for money and very detailed
Love it!
Love it!
Love it!
111 trust your intentions
Love it!
Love it!
Too cute!
Love it!
Love it!!
i was delighted either it at first, but over time it turned a little bit pinky and the silver lost its colour, even though it stayed dry and out of harsh environments. after roughly 5 months of wearing it maybe once a week it broke, the hoop holding it together snapped without any good reason.
Came quick Photo looked great but when charm came it was dark. Wish I’d picked a picture with a bright back ground or brighter clithes
Absolutely love the charms I had done of my dogs nose and paw print that has sadly passed away.
So I noticed one of the red parts fell off a few days after having it. Overall great and I love the dangle
So this one was the only charm that turned a different colour. I take it off during washing dishes and showering. It’s cute but feel like the colour will come off easy in future too
It's a little dark but I love it
Lovely charm great delivery time
Loved adding new charms to the bracelet I had as a child
Love my charm, great value and quick delivery Highly recommend
Bought it for my daughter in law as part of her birthday present lovely. X
So pleased with my charm. I wanted one to remember someone close who had passed away and this was perfect. I even got sent a free bonus charm which was a lovely surprise. These are just as good as the big brand but without the price tag.
Love my bracelet…. On my 2nd one now The quality and price are amazing So lovely to look down on my wrist and see my loved ones when ever I want to
Fantastic service I've since ordered and received another 2 charms