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Single strap apple watch band gold in color by my italian charms

Apple Watch Charm Bracelet

Q: Do I have to buy the starter bracelet first?

Nope! You can choose to buy a blank bracelet to add onto, or you can add charms to your cart to piece together from scratch.

Q: What if I do not know my wrist size?

We recommend having a total of 18 to 24 charms so that you can adjust the sizing to your preference by simply adding or removing charms. Our starter bracelets come complete with 18 charms. 16 Charms / 5.7 inches 17 Charms / 6.0 inches 18 Charms / 6.4 inches 19 Charms / 6.7 inches 20 Charms / 7.1 inches

Q: Is it hard to put on or swap the charms myself?

It's actually one of the easiest charm systems out there. There are no clasps — the charms slide on and off in seconds. You can add the charm remover tool to help the process, but it is not required.

Q: Will the charms tarnish or rust over time?

Not at all. CHARMS are made with high-quality stainless steel that's waterproof, sweatproof, and tarnish-free — so you can wear it every day, rain or shine, without worry.

Q: Is this a good gift?

It’s one of the most meaningful, personalized gifts you can give — especially for someone who “has everything.” You can build it around memories, dates, inside jokes, or matching sets. And every charm tells a story.

Q: Can I wear this if I’m super active or at the gym?

Yes. These are designed to be sweat proof, lightweight, and secure. No snagging, no slipping. They stay put through daily movement, lifting, and even sweat & water.

Q: What if my bracelet starts to feel complete?

That’s when the fun begins. CHARMS are built to evolve — remove a charm that no longer fits your vibe and replace it with a new memory. You’re not stuck with one “forever look.”

$24.99

$69.95

Color:Silver

Variant

The Apple Watch Charm Bracelet from Charms turns your watch into an Italian charm bracelet. This polished stainless steel charm bracelet Apple Watch band comes in silver or gold as a single strap, replacing your usual Apple Watch strap with a charm strap you can personalize.

To find your size, check the case size printed on the back of your watch. 40mm and 44mm fit Series 4, 5, 6 and SE, 41mm and 45mm fit Series 7, 8 and 9, and 49mm fits Ultra, Ultra 2 and Ultra 3. To adjust the fit on your wrist, add or remove links.

The Italian charm Apple Watch band uses standard 9mm links, so charms from your current Italian charm bracelet fit straight on. To add one, pull two links apart, unhook the link you want to replace and hook in the new charm. No tools are needed.

To make it personal, add a Custom Photo Charm, from $12.99. It prints a picture of your partner, pet or best friend onto a single link for your Apple Watch charm band.

It’s waterproof and sweatproof, so the strap can stay on in the shower, at the gym or at the pool without rusting, tarnishing or turning your skin green.

PRODUCT DETAILS

MATERIAL | Made from high-quality, durable, waterproof stainless steel that will never turn your wrist green!

SIZING | Our bracelets are made of 17 Charm links that expand & contract to hug your wrist perfectly. All of our Charms are compatible so you can easily add & remove links as you see fit.

MONEY-BACK GUARANTEE

If your bracelet becomes damaged or defective within 30 days of receiving, we will happily send you a free replacement bracelet or full refund upon request!

Warranty

At Charms, we understand how much your jewelry means to you. Our mission will always be to provide beautiful, expressive jewelry that can be enjoyed for a lifetime. For this reason, we included a free 2 year warranty on every order

Crafted from resilient stainless steel, our jewelry endures sweat, showers, and even beach days without losing its color. We have designed each piece to resist wear & tear but if damage occurs, we'll send you a new replacement for free.

If you would like to learn more about our warranty, click here.

Apple Watch Charm Bracelet

$24.99

$69.95

AS SEEN ON

wear what you love with

italian charm bracelets

Create a piece of jewelry that represents something truly special to you, or just a bracelet that can change to match your outfit. The possibilities are limitless!

HAND CRAFTED WITH CARE

All of our jewelry is made of polished stainless steel for maximum shine & premium feel.

COMPLETELY CUSTOMIZEABLE

Add or remove charms instantly to represent your mood or match your aesthetic.

SWEAT & WATERPROOF

Will NEVER tarnish or green in the shower, pool, even at the beach.

THE PERFECT GIFT FOR HER

Get your loved one the meaningful gift they can wear every day.

HOW DO I ADD CHARMS?

Expand the charms of your bracelet by pulling them apart.

Grasp the two Links you want to separate and unhook them.

Insert and connect the new Charm, or remove an old one.

Expand the charms of your bracelet by pulling them apart.

Grasp the two Links you want to separate and unhook them.

Insert and connect the new Charm, or remove an old one.

Excellent 4.7/5

Based on 500+ reviews.

Trusted by Customers

Real people, real opinions.

Explore authentic testimonials from those

who genuinely love our jewelry!

"ABSOLUTELY ADORABLE!!! I wear it everywhere and it hasn't rusted or turned green at all 🥰"

Kylee J.

"I WILL NEVER TAKE IT OFF 😭💗 I've had mine for over a month and it still looks brand new!!!"

Zoe F.

"It's so refreshing to wear something that truly represents me. This bracelet is by far my favorite piece of jewelry I own!"

Ashley B.

"I customized a bracelet and also bought a blank one for when I'm feeling more minimal. They are both GORGEOUS..."

Anna S.

"Me and my friends all bought bracelets and personalized them together! We even got a couple matching charms <3"

Willow P.

"Received this as a gift from my boyfriend. He picked charms based off my personality, our inside jokes, and memories together..."

Alex M.

"I'm absolutely in love with this charm bracelet! It's the perfect addition to any outfit and really adds a touch of personality to my style..."

Pinelope R.

"LOVE THIS BRACELET! It is a staple to every outfit and the nostalgic feeling I get when wearing it makes me think of when I was younger!"

Bella N.

"I had this bracelet when I was younger and I was so happy to see this pop up in my ads! This bracelet is just as I remember and the quality is great..."

Elise C.

"I bought a blank one for my boyfriend and he LOVES it. Looks very minimal, and feels extremely high quality on the wrist..."

Harper G.

"I have ordered twice and love it!! I had one when I was a little girl, this brought back so much nostalgia..."

Alison V.

Lesley C.

Straight forward purchase, think the double strap would be much better for watch size 42mm but single strap still cute

C j.

It’s ok for now but other links are already loosing the gold colour and only had them 3 weeks

Nicola A.

Lovely fits great

Guinevere D.

thank you for the items!

Debra N.

Awesome experience, quick and easy payment, mega fast delivery and my Apple Watch strap is perfect! Thank you

Sarah M.

Fits my watch perfectly

Glenda R.

Absolutely fabulous waiting for my next order to be delivered Great product Great price Excellent service Thank you

Denise J.

Perfect fit looks lovely and very quick delivery

Joanne A.

Great strap I’ve had lots of comments and people asking me for links to it. The charms I got are great too.

KIM S.

I loved the watch band but I could never get it to be just right on my wrist

Patrick M.

Not sure but watch is too heavy for bracelet. Any tighter and bracelet nips skin everytime you move. Very disappointed I’ve worn Nomination bracelets for 30+ yrs and no problems

Mandy M.

It more smart to wear work and social life and had Order for my mam want one

Christine B.

Didn’t like it on my watch didn’t look right so not using it

Deborah O.

Lovely watch bracelet. Fits exactly to watch face. Love it would really recommend this item.

Glenda O.

Fits Y apple watch perfectly. I it

Heather M.

Love the strap but I need it to be longer so will have to buy extra links

Mhairi P.

Love it, given new life to my nomination bracelet

Teresa

Love everything!!! The tool is awesome! I wish instructions gad come with it, but it’s easy to look it up on YouTube! I only have the use of one hand and I can do it!!!? Great charms and great watch band!

Kathy S.

Love it

Sandie B.

Glad my mom can wear her charms again!

Joanne R.

I actually have chsrm bracelets from years ago and now I can wear them with my watch! So I take the blank one and start over again!

MONICA O.

Love the band. Exactly what I needed to match my bracelet!

Hannah M.

Honestly love it so much more than I thought I would!

Indiana C.

Love this product, I was searching for so long to find an Apple Watch band that looks classy and not too chunky of a band and this one is perfect! If you don’t have enough links on the watch band it might pinch you!!

Kaitlyn T.

Takes me back to being a kid with these bracelets! Love it for my watch!

Aubrie A.

I love my watch band with favorite Italian charms “ smiling” at me!❤️

debbie m.

Brilliant bracelet thank you

Joseph A.

Jennifer I.

This is my replacement bracelet. The first one I had broke within three weeks. The company was very quick to replace it.

Molly M.

The first link cannot be removed, and I accidentally broke it. I glued it back on, so it works fine. I wish I knew this prior to attempting to remove the link.

Talia J.

Super cute

Phoebe H.

LOVE IT SO CUTE AND EASY TO PUT ON

Kaitlyn P.

Love these bracelets! There are so many charms to pick from and it's so nice being able to swap some out and change them up!

Sharon T.

So easy to put on love it

Alison C.

I wish it came with directions as to how to put the charms on but overall I love it

Heather Jayne Lynsey B.

Fab

Noemi S.

I love it I would like to see more personalized charms in law i enforcement examples like hat police officers and correctional officers as well a baton gun, handcuffed badge radio walkie-talkie

Shirvon W.

Lovely item doesn't irritate skin etc, bought another for my mam

Donna C.

Absolutely love my watch strap, I’m always changing the strap because I never like what was on there, but now I can customise this one just how I like it

Cris P.

This is a beautiful watch band. The charms I purchased for this band are very well made.

Elise D.

Love this item so much! Originally had an issue with my order as I was sent a faulty item, however it got sorted right away and a replacement was sent ASAP so no complaints, the team were very helpful at Charms :)

cassie

Fits my 46mm apple watch perfectly

Maisie R.

Fitted perfectly no issues

Shaiana M.

I keep getting complements on my watch bracelet. I was afraid it would look too dainty on my risk, but it fits perfectly and is a great product for both men and women.

Carol C.

Kimberley M.

Amazing, just prefect and fits so well

Brittany B.

Love it !!!

Jennifer C.

Good Quality!

Emma S.

Amazing fit great communication

Kailey P.

Love it! Fits great, can’t wait to get some charms!

Kerry D.

An amazing strap

Ligia B.

Excellent fit and it looked so cute with all the charms.

Helen J.

Totally love my new Apple Watch strap great service didn’t have long for it to arrive

Stella P.

Love this, I’ve gotten so many compliments! The original one I had broke in the first week but customer service was amazing and offered me a refund or replacement. I chose replacement and got a new one within a few days. They even included a free charm

Madyson L.

It only pinches a little but I wear it 24/7 unless I’m charging my watch

angela g.

First class - great item.

Nicole

Absolutely adorable, so trendy and unique! Comfortable to wear, easy to interchange different charms. Super happy with my purchase!

Nicole

Absolutely adorable, so trendy and unique! Comfortable to wear, easy to interchange different charms. Super happy with my purchase!

Maggie A.

Very nice

Michelle O.

Need charms now

Nicole D.

These are just like the classic bracelets I had in the 90s—even better as Apple Watch straps! And yes, they still hurt (barely) if they pinch your skin but hey, fashion is worth it ! I have bought—and will be buying—more bracelets and charms!

Madison C.

Works perfect! I love it and got to put all my old charms as it as well! Now I wear it daily instead of occasionally!

Brittany R.

Love that I was able to make it for my wrist. I always wanted a smaller chain for my watch but my wrist is so tiny nothing really worked. This though! This was a whole game changer! It also brought back so much nostalgia!

ciara b.

love it so much, it was easy to customize and got here super fast.

Helena M.

Love love love Exactly as described

Karen F.

Fast delivery easy to adjust absolutely love it, will be ordering charms to go on it soon

Teresa G.

Very quick delivery, quality product

Issac D.

Gift for my wife. She loved it.

Deborah T.

It fits the Apple Watch perfectly and it’s lovely on

AUDREY

So cute i absolutly love this apple watch band

Jolly L.

Perfect in every way thank you so much

Linda J.

For my daughter in America fly over this week she loves it x

Claire D.

I’ve put my real nomination charms on this and it looks amazing.

Gilda C.

Love it

Becky S.

Love being able to use my old charms. Had been looking for something like this for a long time.

Lesley S.

Perfect

Kate B.

I love it so much. The watch attachment allowed me to use my late mother’s charm bracelet from the late 90’s-2000’s.

Johnpaul L.

Good quality and quick delivery

Carol

I absolutely love it. It goes really well with gold charm bracelet.

Dana C.

Easy to add charms & I love wearing it

Mary W.

Great thanks

Sophie R.

Great piece for my Apple Watch

Need help?

Frequently Asked Questions

Ordering

Do I have to buy the starter bracelet first?

Nope! You can choose to buy a blank bracelet to add onto, or you can add charms to your cart to piece together from scratch.

What if I do not know my wrist size?

We recommend having a total of 18 to 24 charms so that you can adjust the sizing to your preference by simply adding or removing charms.

Our starter bracelets come complete with 18 charms.

16 Charms / 5.7 inches
17 Charms / 6.0 inches
18 Charms / 6.4 inches
19 Charms / 6.7 inches
20 Charms / 7.1 inches

Is it hard to put on or swap the charms myself?

It's actually one of the easiest charm systems out there. There are no clasps — the charms slide on and off in seconds. You can add the charm remover tool to help the process, but it is not required.

Will the charms tarnish or rust over time?

Not at all. CHARMS are made with high-quality stainless steel that's waterproof, sweatproof, and tarnish-free — so you can wear it every day, rain or shine, without worry.

Is this a good gift?

It’s one of the most meaningful, personalized gifts you can give — especially for someone who “has everything.” You can build it around memories, dates, inside jokes, or matching sets. And every charm tells a story.

Can I wear this if I’m super active or at the gym?

Yes. These are designed to be sweat proof, lightweight, and secure. No snagging, no slipping. They stay put through daily movement, lifting, and even sweat & water.

What if my bracelet starts to feel complete?

That’s when the fun begins. CHARMS are built to evolve — remove a charm that no longer fits your vibe and replace it with a new memory. You’re not stuck with one “forever look.”

warranty

What if my bracelet starts to rust, tarnish, or break?

At Charms, we understand how much your jewelry means to you. For this reason, we include a free 2 year warranty on every order

Each piece is designed to resist wear & tear, but if damage occurs, we'll send you a new replacement for free.

If you would like to learn more about our 2 year warranty, click here.

Apple Watch Charm Bracelet